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Towards Sustainable Innovation / Titelei/Inhaltsverzeichnis
Towards Sustainable Innovation / Titelei/Inhaltsverzeichnis
Contents
Chapter
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Page
1–8
Titelei/Inhaltsverzeichnis
1–8
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9–16
Introduction
9–16
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17–42
Chapter 1: Introduction to the conceptof sustainability
17–42
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1.1 The concept of sustainability
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1.2 Problem statement
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1.3 Social-economic effects making sustainable acting difficult
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1.4 different ways to measure the sustainability of a product
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1.5 Eco-efficiency vs. Eco-effectiveness
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43–62
Chapter 2: Corporate Sustainability
43–62
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2.1 An introduction to corporate sustainability
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2.2 Th e emergence of sustainability in business
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2.3 Moving from Obligation to Opportunity
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2.4 The Triple Bottom Line Framework
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2.5 Sustainable Innovation: Challenges and Opportunities
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63–78
Chapter 3: What is innovation?
63–78
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3.1 The term innovation
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3.2 Types of Innovation
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3.3 The (closed) innovation process
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3.4 The open innovation process
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79–104
Chapter 4: Systematic Innovation
79–104
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4.1 Introduction to systematic innovation
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4.2 Concept of Systematic Innovation
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4.3 Internal Sources for Innovation
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4.4 External Sources for Innovation
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105–130
Chapter 5: Entrepreneurial Management
105–130
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5.1 The significance of entrepreneurial management
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5.2 Managing an existing firm
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5.2.1 Change, hit the ground running
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5.2.2 From Threat to Opportunity
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5.2.3 Management Structure
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5.3 Managing Start-ups
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5.3.1 The idea
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5.3.2 Focus on the market
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5.3.3 Human Resources
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5.3.4 Financing
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131–146
Chapter 6: Innovation Strategies
131–146
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6.1 The significance of innovation strategies
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6.2 Going All-In (“Being fustest with the mostest”)
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6.3 Hit them where they ain’t
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6.4 Finding a Niche
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6.5 Disruptive Innovation
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147–158
Chapter 7: Fostering Innovation
147–158
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7.1 Innovation is Change
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7.2 Required capabilities to innovate successfully
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7.2.1 Time and Space
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7.2.2 Maximize Diversity
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7.2.3 Interaction and Connection
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159–170
Chapter 8: The Birth of the iPod
159–170
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171–194
Chapter 9: Identification of sustainability issues
171–194
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9.1 Creative problem solving
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9.2 The creative problem solving process
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9.3 Questioning techniques to identify a problem
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9.4 Analytical techniques to identify a problem
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9.5 techniques to visualize a problem
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195–214
Chapter 10: Introduction to customer insight
195–214
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10.1 Customer insight
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10.2 Incorporation of Customer Insight in the Market Research Process
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10.3 Taking advantage of the customer knowledge
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10.4 The phase concept of customer insight
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215–234
Chapter 11: Ideation
215–234
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11.1 Ideation and creativity techniques
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11.2 Creative-Intuitive Methods
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11.3 Analytical-Systematic Methods
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11.4 What should be used when?
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11.5 Sustainable innovation workshops
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235–246
Chapter 12: Idea evaluation
235–246
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12.1 Pre-Selection of ideas
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12.2 Decision-making methods
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12.3 Evaluation of ideas
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247–262
Chapter 13: Social and environmental management
247–262
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13.1 Quality management: Product and process aspects
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13.2 Social Responsibility
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13.3 ecological Management
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13.4 Life cycle assessment
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263–274
Chapter 14: Cradle to Cradle
263–274
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14.1 Cradle to Cradle as the new philosophy of sustainable innovation
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14.2 The four golden rules of Cradle to Cradle
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14.3 Certification of the Cradle-to-Cradle principle
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275–294
Chapter 15: Introduction to green marketing
275–294
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15.1 Generation of the term green marketing
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15.2 Sustainable marketing and Green marketing
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15.3 Strategic green marketing
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15.4 The “LOHAS ” segment
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15.5 Green marketing and sustainable innovation
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295–308
References
295–308
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Books
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Abstracts
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Official Documents
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Internet resources
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309–333
Glossary
309–333
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Towards Sustainable Innovation , page 1 - 8
Titelei/Inhaltsverzeichnis
Autoren
Joachim H. Becker
Sven Pastoors
Ulrich Scholz
Rob van Dun
DOI
doi.org/10.5771/9783828866553-1
ISBN print: 978-3-8288-3903-8
ISBN online: 978-3-8288-6655-3
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doi.org/10.5771/9783828866553-1
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