Towards Sustainable Innovation

Joachim H. Becker; Sven Pastoors; Ulrich Scholz; Rob van Dun

doi:10.5771/9783828866553

Towards Sustainable Innovation

A five step approach to sustainable change

1. Auflage 2017

Teilzugriff

doi.org/10.5771/9783828866553
ISBN print: 978-3-8288-3903-8
ISBN online: 978-3-8288-6655-3
Tectum, Baden-Baden Tectum, Baden-Baden

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Zusammenfassung

With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company’s triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced.

In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process:

Awareness of a sustainability problem

Identification & Definition of the problem

Ideation & Evaluation of the solutions

Testing & Enrichment of the solutions

Implementation of the solutions & Green Marketing

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