„… technology—which puts pressure on our ethical frameworks to recover lost ground. The previous examples show how …” „… ’”, Marketing Intelligence & Planning, 36(1), pp. 93-107. Reporters without Borders (2018): “Tanzania …”

„… . Hochinteressant ist die Auseinan-dersetzung mit dem Design des Protagonisten: Die Marketing-Experten beurteilten …” „… to address the ethical issues […] while still indulging in it.“ In der westlichen Lokalisa-Abb. 58 …” „… sozialadäquat befriedigt werden zu können. Zudem zielt das Marketing mit Stickern auf Kinder ab. Indem …”

„… nun aufgrund ihrer Marketingqualitäten im Begriff sei, sich global zu verbreiten. Auch einflussreiche …”

„… Reduction’ (2017: PC = +43%), and ‘Ethical Motivation’ (2017: PC = +35%). The PC analysis reveals that …” „… Increase of Economic Success Meeting Customers' Expectations Cost Reduction Ethical Motivation 2007 A 2012 …” „… 2017 51 same level. In contrast to small-to-medium firms, ‘Ethical Motivation’ dropped significantly …”

„… in place a process to integrate social, environmental, ethical, human rights and consumer concerns …” „… their customer business due to their lack of beneficial marketing strategies (Jenkins, 2004). Hence …” „… interest. Carroll (1979:500) defined CSR as ‘the economic, legal, ethical, and discretionary expectations …”

„… Customers’ Expectations 0.470 0.570 0.800 0.520 9. Cost Reduction 0.420 0.380 0.650 0.600 10. Ethical …” „… 0.380 0.570 0.330 39. Marketing campaigns and Press 0.120 0.430 0.610 0.390 40. Events and Internal …”

„… Employees Increase of Economic Success Meeting Customers’ Expectations Cost Reduction Ethical …” „… Marketing campaigns and Press Events and Internal Information Table 3: Key factors and sub-aspects 3.2 …”

„… . Paris: OECD Publishing. Orts, E. W. and Alan Strudler (2002) ‘The Ethical and Environmental Limits of …” „… Corporate Social Responsibility.’ Journal of Marketing Research, 38(2) pp. 225-243. Smith, N.C. (2003 …”