„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6. 168 Digital Services Act und Digital Markets Act …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .bb) 175 Digital Markets Act (DMA …” „… Bundesverfassungsgericht BVerwG Bundesverwaltungsgericht DMA Digital Markets Act DSA Digital Services Act DSE-MStV …”

„… versus Democracy: On the Potential Role of Competition Policy in Regulating Digital Markets in Times of …” „… Potential Role of Competition Policy in Regulating Digital Markets in Times of Post-Truth Politics S. 24 …” „… jedoch bei der Anwendung auf digitale Strukturen häufig zu Problemen, weshalb eine modernisierte …”

„… einen Digital Markets Act, Zeitschrift für Europäisches Privatrecht 2021, 217. Bechtold, Rainer/Bosch …” „… Entwurf des Digital Markets Act, Gewerblicher Rechtsschutz und Urheberrecht Praxis 2021, 44. Sieber …” „… Competition Policy in Regulating Digital Markets in Times of Post-Truth Politics, MPIIC, Max Planck Institute …”

„… Digital Services Acts sowie des Digital Markets Acts, die zumindest in die richtige Richtung gehen. Dabei …” „… früh entgegenzuwirken. Nur so kann aufgrund des immer größer werdenden Nutzerstroms in der digitalen …”

„… Era? Judith Petersen Global Governance and Big Data: A Relevant Nexus in Digital Times “We are at …” „… Theoretically, the global resource of cyberspace—created by interconnectivity in an increasingly digital …” „… , access to digital commons and the degree of freedom of expression within them differs widely on global …”

„… . People generally tend to act in a more generous than selfish way, although they are aware of not acting …” „… economically correct ; in other words, individuals are not “Econs” (Homo economicus), who act in their own …” „… ), since: “Its per capita income is still a fraction of that in advanced countries”; “its market reforms …”

„… potential attack from the mainland (Taiwan Relations Act), it has also positioned itself as a security …” „… vulnerability by potential cyberattacks or acts of cyberterrorism. Furthermore, cyber espionage is seen as a …” „… partial blocking of its market to (select) Chinese products and Chinese investment in sectors regarded as …”

„… strategies to bring novel products, services or processes to the market. Innovations can aim to obtain a …” „… leading position in the market, or try to achieve control in a sense that no (or only a few) competitors …” „… can enter the same market. The following approaches are some of the most important innovation …”

„… identify with a brand, when it acts as sponsor in eSports. 154 V B Attitude towards and evaluation …” „… Effect on degree of identifica-tion I can better identify with a non-related brand, when it acts as …” „… mature sponsorship markets, like sports, you’ll see that agencies play a key role in four main areas: 1 …”

„… 13 1 Introduction 1.1 Problem Statement In the last decades, the market for digital games …” „… activity, in this thesis eSports refers to the playing of digital games on a platform such as a PC, a …” „… company acts as a sponsor when it supplies a sponsored counterpart (e.g. a person, group, organization or …”

„… 16 2 The eSports Market 2.1 Historical Development At first, the development of eSports and …” „… high degree squeezed out of the market by home gaming consoles, such as the …” „… and Activision are legally acting as Activision Blizzard, the world's largest games publisher, since …”

„… Papers and Market Research Studies: Angelides, M. C. / Agius, H. (2014): Handbook of Digital Games …” „… 94 Bibliography 1. Books, eBooks, Scientific Papers and Market Research Studies 2 …” „… . Market Research Services (2016): Exploring The eSports Audience – Survey, Surrey, UK, available at …”