Zusammenfassung
With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company’s triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced.
In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process:
Awareness of a sustainability problem
Identification & Definition of the problem
Ideation & Evaluation of the solutions
Testing & Enrichment of the solutions
Implementation of the solutions & Green Marketing
- Kapitel Ausklappen | EinklappenSeiten
- 9–16 Introduction 9–16
- 215–234 Chapter 11: Ideation 215–234
- 295–308 References 295–308
- 309–333 Glossary 309–333
18 Treffer gefunden
- „... Balderjahn (2004), all the company’s activities must be regarded from ecological aspects. From supplier ...” „... allows the deduction that the aim is social and environmental-friendly acting of a company’s management ...” „... company’s point of view. The more evidence the company can provide with regard to its environmental ...”
- „... different management systems to check a company´s sustainability are introduced: the quality management ...” „... form the basis to create a company’s Eco balance. Therefore, the LCA includes the widest possible ...” „... promise“ (ISO, 2016). In this chapter three different management systems to review a company´s ...”
- „... context of a company’s marketing. In doing so, the focus of marketing lies on the consumers. However ...” „... knowledge of the customer gained in the framework of the “customer insight”: “As the company’s new products ...” „... needs analysis. A needs analysis analyses the customer requirements from the company’s point of view ...”
- „... is common to all the models that the starting point of innovations is change in the company’s ...” „... company’s boundaries. In doing so, internal and external ideas flow equally into the development of new ...” „... . • Improvement of the company image. • Long-term growth, securing jobs and creation of new ones. 60 Pastoors ...”
- „... to a company’s performance. Innovation includes all processes trough which new ideas are generated ...” „... already. A question that needs answering is what this specific success means for the company’s other ...” „... . That also applies to competitors as one company’s failure might be turned into an opportunity by ...”
- „... the knowledge of the customer gained in the framework of the “customer insight”: “As the company’s new ...” „... Dun: Towards Sustainable Innovation Corporate Social Responsibility (CSR): A company’s sense of ...” „... company’s products, such as methods of processing, packaging and distribution. 316 Pastoors · Scholz ...”
- „... be evaluated. It is important for the company to understand which other companies and solutions are ...” „... intuition is a strong indicator of whether the product idea is right for company and fits with its values ...” „... announcing it to the rest of the company. Once a decision is made public, it is very difficult to change ...”
- „... and willingness to change. This person (e.g. the Chief Innovation Officer) can compare company’s ...” „... total innovative performance with company’s innovative objectives. Thus, he may develop a systematic ...” „... the company, existing firms face two major challenges: To separate the new from the old and its ...”
- „... mesh with the company’s unique culture. During that six-week period, Fadell met with almost everyone ...” „... company’s main focus was on the Mac computer line, and it had few resources to spare for other projects ...” „... up in Mac-related projects, Rubinstein sought help from outside the company to further determine the ...”
- „... company’s triple-bottomline. Thus, they have to be ecologically and economically beneficial as well as ...” „... socially balanced. Thereby, they are strengthening a company´s market position. In doing so, companies ...” „... company’s triple-bottom-line. Thus, they have to be ecologically and economically beneficial as well as ...”
- „... by the company’s management. This includes: • the understanding that change is needed; • the vision ...” „... improvement process within the company. The starting point of the change process is the company’s changing ...” „... labour force etc. Typically, it does also include the welfare of the communities the company does ...”
- „... is about and how to solve it. As there is no answer to the problem yet the company has to find a ...” „... gather a large number of ideas. A study by the consultancy company Kienbaum (1991) showed that from ...” „... that a company has to generate around 170 initial ideas for every successful product or service. 9.2 ...”
- „... ability of a community, organisation or a company to operate in such a way that they also have the ...” „... capacity to endure into the future. This does not only apply to every individual and every company, but ...” „... development. Sustainability4 describes the ability of a community, organisation or a company to operate in ...”
- „... ; change within the company’s industry, demographics and technological among others. Innovation also ...” „... related to change management, yet a bit more specific. Every single company does it differently. They do ...” „... answer to why the company does what it does. If that is unclear, no one is willing to follow (Sinek ...”
- „... and requires the company to continue innovating and cut costs. It is probably the riskiest strategy ...” „... the company. • Ever since firstly coined by Harvard Business School professor Clayton Christensen ...” „... successful, the company needs to make sure they make their own product obsolete: they need to develop their ...”
- „... company’s activities. This begins with the selection of raw materials and energy resources that the ...” „... a manufacturing company is used for the material inventory in the production. From this number, the ...” „... extent of savings for the company can be assessed easily, if the materials can be used more effectively ...”
- „... ): Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates, Harvard ...” „... : http://www.toyota-global.com/company/toyota_traditions/quality/mar_apr_2006.html Philips (2016): Royal Dutch Philips’ strategic goals, online: http ...”
- „... develop innovative solutions for sustainability problems and to foster sustainability within a company are ...” „... as a catalyst for the creative process of a company or an organisation. In doing so, sustainable ...”