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Michael F. Gleixner - AI in Pharmaceutical Companies

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Michael F. Gleixner

AI in Pharmaceutical Companies

Series: Wissenschaftliche Beiträge aus dem Tectum Verlag: Wirtschaftswissenschaften

Volume 103 2022

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2. Digital transformation of the medical affairs business model in pharmaceutical companies meeting artificial intelligence S. 15-110

„… withregard to the digital transformation subfield of the business (model)(see 2.2.) and AI solutions (see 2.3 …” „… affairs business model in pharmaceutical companies26Business modelThe BM is essential to any organization …” „… transformation of the pharmaceutical business (model).Conceptual understandingTo connect to the current state in …”

7. References S. 183-208

„… : Wiley&Sons.Osterwalder, A., Pigneur, Y. and Tucci, C.L. (2005). Clarifying Business Models:Origins, Present, and Future …” „… . 01325Shafer, S. M., Smith, H. J., & Linder, J. C. (2005). The power of business models.Business Horizons …” „… Mangematin (ed.) Business Models and Mod-elling. Advances in Strategic Management, 33, Emerald Group …”

Titelei/Inhaltsverzeichnis S. I-XXII

„… . 228List of tablesXVIIIList of abbreviationsAI artificial intelligenceBM business model(s)BMI business …” „… , business model inno-vation, value enablement, human-centered AI canvasAbstractVIZusammenfassungDer Ansatz …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.4. 10Digital transformation of the medical affairs business model inpharmaceutical companies meeting …”

1. Introduction S. 1-14

„… . 1) their business models (BM).Likewise, pharmaceutical companies have seen significant changes …” „… (Bedenkov et al., 2021,p. 1).For companies, these business (model) changes are ongoing and accel-erating in …” „… literature acknowledges that AI is attributed tohave a transformational impact on the business (model) (Brock …”

5. Discussion S. 153-174

„… enable ERHAI-based solutions in their business (model) within digital transforma-tion in order to capture …” „… radical innovation “destroys or supplants anexisting business model” or “wholly replaces an existing …” „… “modular innovation involves changingone module in a design, process or business model to generate …”

3. Research methodology S. 111-128

„… business (model) of3. Research methodology122medical affairs towards this direction. A detailed sample …” „… parts ofthe business, clear vision of the goals you are trying to achieve, andan element of creativity …” „… elements (Maillet, 2019), ethicalAI framework (Dobbe et al., 2019) and TOP-model antecedents (Boy,2013; Xu …”

4. Results S. 129-152

„… .4. 129Comprehension of AI within the business model innovation contextof medical affairsThe …” „… perceived or taken into account in existing4. Results130day-to-day business operations, two main aspects are …” „… ofmedical affairs (E2; E8; E10).Dissolving the business AI framework of Dobbe et al. (2019) froma …”

8. Appendix S. 209-238

„… multifaceted topic of innovative AI-based business(model) solutions is approached through an accessible and …” „… canvas components complementthe exploration of AI-based determinants in the business (model) in-novation …” „… research objective of enabling AI-based solutionsin the pharmaceutical business (model) of medical affairs …”

6. Conclusion S. 175-182

„… business case settings as well as a liberal minded, active role modelart.The thoughtful realization of the …” „… solutions within the business (model) of medical affairs, there aresome limitations in the study that ought …” „… determinants on how pharmaceutical companies’ medicalaffairs can enable ERH AI-based business solutions …”

doi.org/10.5771/9783828878167

Désirée Wehner - Die digitale Transformation in der Managementberatung

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Désirée Wehner

Die digitale Transformation in der Managementberatung

Series: Young Academics: Betriebswirtschaftslehre

Volume 4 2023

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Literaturverzeichnis S. 109-122

„… to Business Models and onto Tactics. In: Long Range Planning 43 (2–3), S. 195–215. DOI: 10.1016/j.lrp …” „… https://hbr.org/2013/10/consulting-on-the-cusp-of-disruption.Clauss, Thomas (2017): Measuring business model …” „… ): Business Model Reconfiguration and Innovation in Smes: A Mixed-Method Analysis from the Electronics …”

Titelei/Inhaltsverzeichnis S. I-XXIV

„… affecting the business models of management consulting companies. This leads to the following research …” „… questions: “How does the digital transformation influence the target dimensions of the business model of …” „… . As a result, the traditional consulting business model (consulting services are provided four days a …”

2. Grundlagen und aktueller Stand S. 5-38

„… transformation is an effort to enable existing business models by integrating advanced technologies. Basically …” „… , it allows digital technologies to be integrated into already existing business models, changing the …” „… werden. Reinhardt (2020) unterscheidet eine „corporate transformation“ von einer „business transformation …”

5. Qualitative Erhebung von Einflussfaktoren S. 57-94

„… Business“ die Beratungsleistung in 75–80 % der Fälle durch die ortsunabhängige Beratungsleistung ohne …” „… , die das „People Business“ und somit die Branche lange Zeit prägte, ist dabei ein zentraler …” „… möglichst ganzheitliche Sichtweise zu gewährleisten und da im heutigen Verständnis des „People Business …”

6. Diskussion S. 95-102

„… persönlicher Austausch beeinflussen das klassische „People Business“ erheblich. Diese Parameter, die die …” „… Business“ und im persönlichen Kontakt. Das bedeutet, die Unternehmenskultur erlebbar zu machen und damit …” „… sich.Neue Modelle, wie das Bilden von Mikroteams, sind neue Ansätze dafür, die Veränderungen zu nutzen. In …”

7. Zusammenfassung S. 103-106

„… Business“ und steht der internen digitalen Transformation relativ skeptisch gegenüber. Diese Wahrnehmung …” „… 36 Faktoren beeinflussen das klassische Modell der Managementberatung erheblich. Die Einflussfaktoren …”

doi.org/10.5771/9783828850231

Alptekin Erkollar - Enterprise & Business Management

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Alptekin Erkollar (ed.)

Enterprise & Business Management

Series: Enterprise & Business Management

Volume 3 2017

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Titelei/Inhaltsverzeichnis S. I-VIII

„… Alptekin Erkollar (Ed.) Enterprise & Business Management Alptekin Erkollar (Ed.) Enterprise …” „… & Business Management. A Handbook for Educators, Consultants, and Practitioners, Volume 2016 / 17 © Tectum …” „… über http://dnb.ddb.de abrufbar. Alptekin Erkollar (Ed.) Enterprise & Business Management A Handbook …”

Özlem Efiloğlu Kurt, İkram Daştan THE ROLE OF NEW TECHNOLOGIES IN INNOVATION S. 215-248

„… the effects of technological developments on organizational structure, business models and the …” „… studies. KEYWORDS Technology, innovation, organizational structure, business process, business model. 216 …” „… Role of New Technologies in Innovation makes an impact on business models. With this transformation …”

Mykola Tkachuk, Vladyslav Sokol, Rustam Gamzayev, Volodymyr Sokol TOWARDS AN EFFICIENT USAGE OF IT-SERVICE MANAGEMENTSYSTEMS IN BUSINESS ORGANIZATIONS: KNOWLEDGE-BASED METHODS, SOFTWARE TOOLSAND CASE-STUDY RESULTS2 S. 249-292

„… )). Another recent trend in ITSMS-development is the usage of ontology-based models and model-driven …” „… OF IT-SERVICE MANAGEMENT SYSTEMS IN BUSINESS ORGANIZATIONS: KNOWLEDGE-BASED METHODS, SOFTWARE TOOLS …” „… world business organizations. After you have mastered the materials in this chapter, you will be able …”

Aykut Hamit Turan ELECTRONIC MEDICAL RECORDS IMPLEMENTATION SUCCESS: PROPOSAL OF A SUCCESS MODEL S. 141-170

„… of ICTs in healthcare industry can create new business models and service innovation for healthcare …” „… create new and innovative business models and facilitate new healthcare service delivery methods …” „… ) Business Value Model can provide valuable underlying framework for EMR implementation success process …”

İbrahim Topal, Sima Nart, Cuneyt Akar ONLINE CONSUMERS ENGAGEMENT ON FACEBOOK BRAND PAGES. THE CASE OF THE AUTOMOBILE INDUSTRY S. 109-140

„… social network sites for businesses. • Understand the role of Facebook brand pages and brand posts in …” „… Binomial Regression Model was used for analyzing the data and the obtained results were construed. 2 …” „… shifting of the power in the market from the businesses to the consumer (O’Brien, 2011, p. 32), also …”

Nenad Stankovic, Stephen G. Lambacher KNOWLEDGE, LEARNING, AND SKILLSIN SOFTWARE SYSTEMS DEVELOPMENT S. 37-108

„… new methods or models get adopted that place our reliance on new panaceas, but different …” „… tools, development environments have changed so little that the models and their predicted environments …” „… designing large software systems were analyzed by using a layered behavioral model, and the importance of …”

Alptekin Erkollar, Andor Darow, Ingeborg Zulechner LESSON TICKER: KNOWLEDGE MANAGEMENT S. 17-24

„… ideas into products, services, improved business processes Knowledge levers: Customer knowledge …” „… 19 Lesson ticker: Knowledge Management Link Knowledge strategy with business one Knowledge management …” „… business strategy Security processes Secure workflow Processes for contracting, purchasing, order …”

Birgit Oberer LESSON TICKER: SOFTWARE ENGINEERING S. 9-16

„… requires a system to achieve some business goals by user interaction or interaction with the environment …” „… because software change is an inevitable requirement of a changing business environment. Efficiency …” „… • incremental • agile • hybrid Classification of software process models Generic software process models …”

Ece İşel, Eray Tüzün, İzzet Gökhan Özbilgin INVESTIGATING THE ROLE OF PRODUCT MANAGER IN SOFTWARE PRODUCT ORGANIZATIONS S. 293-310

„… around the World, 2nd ed. Super Star Press, 2012 Osterwalder A., Pigneur Y. Business Model Generation: A …” „… “Customer”’s expectations. Product Management is defined as a strategic and business oriented management …” „… market. In essence, Product Management is the business management of products. (Haines 2013) In …”

Alptekin Erkollar, Birgit Oberer LESSON TICKER: INNOVATION MANAGEMENT S. 25-32

„… develop better business model is more important than to be the first in the market. External R&D can …” „… property if it supports our business model. Innovation potential of an organization An organization with …” „… business practices, workplace organization or external relations. 26 Alptekin Erkollar | Birgit Oberer …”

doi.org/10.5771/9783828868427

Kevin Rudolph - Analyzing Dynamic Capabilities in the Context of Cloud Platform Ecosystems

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Kevin Rudolph

Analyzing Dynamic Capabilities in the Context of Cloud Platform Ecosystems

Series: Wissenschaftliche Beiträge aus dem Tectum Verlag: Wirtschaftswissenschaften

Volume 84 2017

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Titelei/Inhaltsverzeichnis S. 1-10

„… personal interest in the research areas of strategic management, (open, digital, business model …” „… dynamically is crucial in business ecosystems that are composed of a variety of actors. Amazon Web Services …” „… explications in order to boost business by implementing sensing, seizing, transforming and innovating …”

5. Part III: Case Study - Dynamic capabilities within the Amazon Web Services ecosystem S. 47-90

„… ). 48 Business Model AWS's business model is strongly oriented towards very variable revenue streams …” „… with technical partners. For a detailed view of AWS's business model see Appendix B3 (Peter van Eijk …” „… sensed the market changes and customer needs. Later, they developed an IoT business model and …”

3. Part I: Literature review S. 19-40

„… business model-related dynamics (Salazar, 2012). In an in-depth case study Tsai investigated how focal …” „… business models (Strømmen-Bakhtiar & Razavi, 2011). But less is known about organizational and managerial …” „… that are highly desirable for the optimization of IT architectures and business models. The National …”

8. References S. 103-110

„… services accelerates over time”, White Paper, IDC. Peter van Eijk (2014), “Business Model Canvas for …” „… /business-model-canvas-cloudproviders/. (accessed 1 September 2016) Porch, C., Timbrell, G. and Rosemann, M. (2015), “Platforms: A …” „… Razavi, A.R. (2011), “Cloud computing business models”, in Cloud Computing for Enterprise Architectures …”

9. Appendix S. 111-212

„… &result_limit=4221&sort=relev ant&business_category%5B%5D=amazon-web-services&cache Job opportunities and …” „… http://www.seattletimes.com/business/amazon-web-services-growing-fast-more-datacenters-inworks/ downloaded at 17.06.2016 http://www.retailgazette.co.uk/blog/2016/04 …” „… -2015,3093297 http://www.it-business.de/unternehmen-draengen-in-frankfurter-amazon-cloud-a-496429/ downloaded at …”

6. Part IV: Discussion S. 91-100

„… selects the cloud platform ecosystem. Adjusting the business model frequently, gaining decision excellence …” „… . Based on AWS's business model there are very common and presumably highly special paths like sensing …” „… reshaping decisions about the business model. Furthermore, it facilitates future-oriented and long-term …”

2. Introduction S. 15-18

„… platforms (cloud platforms). Those are the cause for a huge amount of important innovative business models …” „… of modern living (Gawer & Cusumano, 2014). This importance of platforms can be captured in models …” „… cloud platforms are important. Moreover, theory and management practice has identified the business …”

7. Conclusion S. 101-102

„… , seizing their business model and transform this to longterm strategy. In order to gain competitive …” „… customer-oriented and innovative ways. Enhancing the customer value by business model readjustments with the help …” „… . We concluded that AWS uses a vast set of dynamic capabilities while sensing business opportunities …”

1. Structure S. 11-14

„… overview ...................................................... 208 Appendix B3: AWS's business model …”

doi.org/10.5771/9783828868830

Joachim H. Becker, Sven Pastoors, Ulrich Scholz, Rob van Dun - Towards Sustainable Innovation

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Joachim H. Becker, Sven Pastoors, Ulrich Scholz, Rob van Dun

Towards Sustainable Innovation

2017

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Chapter 5: Entrepreneurial Management S. 105-130

„… business model • Focus on the market, rather than technology or the initial idea • Human resource …” „… business models to provide value to your customers. All of this with the underlying goal of “doing well …” „… idea, is a business model canvas, which is a strategic management and entrepreneurial tool (Osterwalder …”

Chapter 3: What is innovation? S. 63-78

„… ) • Business model innovation: A business model innovation is a conscious alteration of an existing business …” „… model or the creation of a new business model, which better satisfies the needs of the customer than …” „… the existing business model (such as IKEA, Dell and Zalando). • Design innovation: Design innovations …”

Glossary S. 309-333

„… restrictions. Business Model Canvas: A strategic management and lean startup template for developing new or …” „… documenting existing business models. It is a visual chart with elements describing a firm’s or product’s …” „… value proposition, infrastructure, customers, and finances. Business model: “A business model describes …”

Chapter 6: Innovation Strategies S. 131-146

„… ’ current needs, and fail to adopt new technology or business models that will meet their customers …” „… same markets and value networks of established products and technologies. The business model is more …” „… entrepreneurial start-up. It is often not the technology, but the business model that makes an innovation truly …”

References S. 295-308

„… . Gassmann, Oliver/Frankenberger, Karolin/Csik, Michaela (2015): The Business Model Navigator: 55 Models …” „… imagination, Oxford. Osterwalder, Alexander/Pigneur, Yves/Smith, Alan (2010): Business Model Generation …” „… Business, New York. Christensen, Clayton (2003). The Innovator’s Solution: Creating and sustaining …”

Chapter 4: Systematic Innovation S. 79-104

„… of organization and business models that in some form are novel. In business, innovation often …” „… , information on purpose to improve existing products, services, business models or ways of organization and …” „… to the question “What is our business?” Essentially, companies need to change their business models …”

Chapter 7: Fostering Innovation S. 147-158

„… creativity. Google’s 70/20/10 model for Business Innovation is possibly the most famous example of giving …” „… business innovation. Within the model 70% of time should be dedicated to core business tasks, 20% of time …” „… within the business environment. In order to foster innovation, companies need to have at least the …”

Chapter 15: Introduction to green marketing S. 275-294

„… sustainable, environmentally friendly products and ecological business models to respective target groups and …” „… , innovations also represent the development of new products, the shaping of new business models and the …” „… eco-friendly product, using eco-friendly packaging, adopting sustainable business practices, or focusing …”

Chapter 2: Corporate Sustainability S. 43-62

„… business models. And by doing this, they create shared value for all of their stakeholders, attract the …” „… 39 chapter 2: corporate sustaInabIlIty Rob van Dun Summary Sustainability in business is not such …” „… Companies, for over the last decades, have been pondering about whether business can really prosper by …”

Chapter 10: Introduction to customer insight S. 195-214

„… whether a new product or service idea, a business model innovation or even a new business area actually …” „… allow business professionals to develop successful products as well as effective marketing strategies …” „… be regarded both as a B2C- (Business to Consumer) and B2B- (Business to Business) customer. • The …”

Chapter 13: Social and environmental management S. 247-262

„… receives less attention than ISO 9001. However, the European Framework for Quality Management (EfQM)-Model …” „… examines the norms and values used for orientation by the people working in business (Küpper/Picot, 1999 …” „… and waste avoidance alone. Thus, the core business and product design are often not affected. Due to …”

Chapter 9: Identification of sustainability issues S. 171-194

„… CPS-process model in his book, a 6-step CPS approach is used to develop sustainable innovations including …” „… . Jobs-to-be-done Barriers to do so Get rid of a broken tooth. I am afraid of the dentist. Set up a new business …” „… it. If the idea is business related, you may need to do a business case, market research, build a …”

Chapter 1: Introduction to the conceptof sustainability S. 17-42

„… business model can be permanently practised (Rogall 2012, p. 48). Embedment: • The fourth “E” is generally …” „… aid of the ecological footprint).10 The World Business Council for Sustainable Development (WBCSD …” „… eco-efficiency is all about: combining the goals of business excellence and environmental excellence, and …”

Chapter 8: The Birth of the iPod S. 159-170

„… the iPod with severe scepticism. Pundits openly wondered what business Apple had selling consumer …” „… life. Fadell brewed up three prototype designs for a potential Apple music player, each model crafted …” „… the now-iconic scroll wheel, which (unlike late models) physically moved when you spun it. The iPod’s …”

Chapter 11: Ideation S. 215-234

„… business areas • Sustainable process optimisation Course of a sustainable innovation workshop: Step 1 …” „… be a result or experience protocol, which media can be used, flipcharts, objects, models, photo …” „… . business-wissen.de, last access on 18.06.2014. SolidCreativity (2014), online …”

Chapter 12: Idea evaluation S. 235-246

„… phase, the next phase is the testing phase which starts with the development of the business model …”

doi.org/10.5771/9783828866553

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